NCAA Tournament Going No Ad

I figured it was only a matter of time before the NCAA Championships went along with what was being pushed and as you can read below they have agreed to use no-ad scoring effective with this year's NCAAs in Tulsa.

DI Competition Oversight Committee approves No-Ad scoring format changes for tennis championships starting in 2016. pic.twitter.com/DFC1LgIzMB

— NCAA (@NCAA) August 12, 2015

The release below mentions that the recommendation to go no-ad was approved "with the health and well-being of student-athletes, the overall championship experience and fan engagement at the forefront" but I think we all know that the sole driving force behind the change is to reduce the match times for the benefit of potentially getting more matches on TV.

Having more matches on TV could potentially expand the fan base which leads to more advertising opportunities which ultimately equals more dollars. Why is more money important - because as budgets get tighter all teams are trying to figure out how to bring in more revenue to stay relevant within their own athletic departments.  If they are continually at the bottom of the totem pole then chances are greater that they'll be the first program cut if it comes to teams getting cut.